Nowadays, you can hear the words “blog” and “blogger” more often than ever. Some people create an individual page on social networks to share their thoughts and talents, while others join social networking sites for commercial purposes. But there is a third option that successfully combines the above goals — when a personal name and hard work develop into a brand. Sooner or later, blog owners start thinking about creating a distinctive graphic element to distinguish their channel from competitors, gain recognition, build trust, and make a positive impression on users, thus growing their audience. At this stage, the creation of a logo begins.
As a rule, a logo is added to the header of a site and the avatars of accounts on social networks. It makes the blog stand out from other resources and helps to remember it. Another task that it performs is informing about the topic of the channel to attract the target audience.
When bloggers start thinking about creating a logo, the first thought that may come to mind is to turn to designers. However, there are a few pitfalls to this idea. First, this is the price experts will ask for the work, and second is the final result. Unfortunately, you cannot transfer your thoughts to someone else’s head, so there is no guarantee they will meet your expectations.
It is a great idea to create a custom logo using practical and free resources. Vista’s beautiful design icons online tool will help you unleash your inner creative beast and come up with a remarkable logo that will represent your brand alongside its values. Based on the parameters you specify, the program will generate and offer options for you to polish the most suitable design to perfection. Just remember to complete the following steps before deep-diving into the act of creating.
Think About the Name
If you run a personal blog, the logo can consist of your first/last name, a part of the latter in the form of a recognizable abbreviation, or your pseudonym/nickname provided that they are well-known to the public. If you blog about your company, it would be best to use the brand name. When you are at the stage of logo development, think carefully about what thousands of people will see in your channel and what associations they will have.
Find the Key Image
What is your blog about? If you target a specific audience or you are an expert in a certain field, your theme could be portrayed using a proper image. Books, food, sports, and art can be presented clearly and in an original way with a drawing, sketch, or icon.
Choose the Color
The choice of a color palette depends on the subject matter of your content. When developing a logo, it is recommended to use up to 4 colors. If you want to go more creative, try and play with color combinations or gradients. However, stick to 1-2 key colors that will set a tone for the entire logo and add the rest of the colors (if any) as secondary to chime with the main color scheme. Using a white background will be of great benefit – against it, objects look sharper while such a combination favors the eyes. Also, keep in mind that color, like the choice of geometric shape, carries a certain implication and has an impact on the audience.
Decide on the Type of Your Logo
Depending on the name or picture you have chosen, you can decide on the type of logo. There are three main options: based on text or font, symbolic or emblems, and combined. According to statistics, the latter option is the most popular, and it can be quite effective for a blog. Here, a graphic component is responsible for visual perception and memory retention, and a text element serves to title the blog. Also, do not forget about the benefits of animated logos. Such a unique feature used on your page will definitely increase engagement and interest.
Be Mindful of the Format
Are you going to use your logo anywhere outside the digital world? A flexible logo solution will be especially beneficial if your platform is commercial in nature. You can insert the logo across multiple online platforms and place it on the package of your products for customers to memorize your brand better. Therefore, your logo should look good in any size and be displayed equally well on the screens of any device and in a printed version.
A hidden meaning embedded in your logo can attract more users because, in this way, you reveal a part of your soul and values, and authenticity is praised by the audience. However, avoid chasing fast-changing trends since a logo is not made to serve for several months and can undergo changes every few years at best.